If you are looking for SEO services Auckland, then you must have surely come across several terms related to SEO services, one of them being on page SEO. If you are totally new to the domain, you may feel a little confused between on page and off page SEO and why are they needed at all. Though off page SEO is a service that is commonly offered by all SEO agencies across the world, yet on page SEO mustn’t be neglected at all if you really want to make headway in the search engine results.
What is On-page SEO?
Just like charity begins at home, SEO starts with on-page SEO. As the name suggests, the technique involves the optimization of the website/blog itself that you are looking to rank in the search results. Unlike off page SEO, on page totally concentrates on making the website easy to be crawled by the search engine crawlers as well as convenient for visitors. This is done by following some simple yet important steps that improve the overall quality of the website or blog.
What is included in on-page SEO services Auckland?
Efficient SEO services will generally include the following techniques or steps:
Content optimization – The very first step of on page SEO is the optimization of the content displayed on the various pages of the website or blog. The content must be relevant, useful, plagiarism free and must include a healthy percentage of the keywords that you want to target. The content must be such that it is useful to the visitors and at the same time help the search engines determine the relevancy of the website.
Url optimization – The URLs or links to all the pages of your website or blog must be optimized to indicate exactly what the page is all about. So, at the very start SEO services Auckland analyze the website to look out for irrelevant URLs and change the same. This will not only help the crawlers in identifying the purpose of each page but will also attract the attention of the visitors.
Meta tags and meta description – If you want the search engines to understand what your website’s pages are all about, the easiest way to do is to include proper and optimized meta tags and description to each page that the website has. The meta description will give a brief info about the content to the visitors while the tags will indicate the relevance of your website’s pages to the searches made.
Image optimization – Whether you run a blog or website, make sure that all images included carry proper titles, tags, descriptions, etc. This will ensure that the images get displayed properly in the search results.
Remove link rot – A website with several broken links is all set for doom. Naturally, SEO services Auckland make it a point to remove all broken links from a particular site or blog as a means to get better results with SEO.
Create a sitemap – A website’s sitemap is meant entirely for search engines. The map will help the crawlers to navigate your website and index all the pages properly.